JST AdventuresLive website
A digital experience with a craftsman’s touch.
A distinctive home for Dennis McPherson’s handcrafted cartridge pens. An experience that brings the products, the maker, and the path to ordering together.
The project
Surface & System × JST Adventures
Surface & System × JST Adventures
The starting point
Each pen begins with a real .308 cartridge and is made one at a time. The website needed to convey the materials, personality, and care behind the work, while making the collection easy to explore.
Made for the way people buy
The experience moves from the making process into a tactile product catalog, clear pricing, Dennis’s story, and a guided order flow. A focused help center keeps practical questions close at hand.
Room for the next chapter
The storefront brings the collection, ordering information, and customer guidance into one coherent experience, with a foundation that can evolve alongside the business.
Keep exploring
Ave Maria Hospice